by John Gordon, Principal and Founder, Pacific Management Consulting Group
The March 2020 Pandemic changed global business and society in every way imaginable. Our industry, a service industry essentially based on commercial fixed assets working with and serving guests was fundamentally affected. We are recovering but with many issues remaining.
To see ahead, we have to look at current conditions but also forward-looking forecasts, history, and looking at the industry in every which way possible. I’ve noted several events and observations over the last month that are useful:
Quarter 2 Earnings to date are OK, but not great. The global QSR powerhouses such as McDonald’s and YUM have done well, as have the US-based company-operated concepts such as Darden and Starbucks as well as Chipotle.