DINING: Marketing Sells the Food Rather Than the Eatery’s Story
By Jared Whitlock
Call it a tale of two coasts.
In California, the marketing for Rubio’s Coastal Grill has long leaned on the story of co-founder Ralph Rubio getting hooked on fish tacos while on a Baja camping trip in 1974, and later giving the U.S. its first taste of the fare in a walk-up stand in Mission Bay. Read more